July 10, 2024

At BankBound, we recognize the evolving role of artificial intelligence (AI) in digital media and the implementation of digital marketing campaigns. We also recognize the crucial need to adhere to the highest standards for quality and value for our clients. Our approach to AI usage reflects this, prioritizing human insight, creativity, and expertise while utilizing AI in a specified and regulated capacity as a supportive tool for enhancing and streamlining the digital marketing process.

 

Prioritizing Our Team’s Expertise 

Our team at BankBound is highly-skilled, knowledgeable, and experienced—and we provide high-quality expert, tailored, and original marketing solutions to our valued clients. Any utilization of AI as an element of our digital marketing toolkit does not in any way change this goal.

Our core strategy remains focused on leveraging our team’s deep industry knowledge and creative capabilities to craft compelling and effective digital deliverables. AI may be used as an aid to explore, refine, and optimize the work produced by our talent, but will never be used to generate complete and final content or marketing initiatives.

 

Supporting Efficiency and Enhancing Performance

We understand that one of the best utilizations of AI in digital marketing is to increase efficiency and improve performance. However, we also recognize that achieving the highest-quality, most accurate results requires continued and extensive human oversight. 

Therefore, the primary function of AI at BankBound will be in a supportive role, helping us to streamline our operations and highlight methods to improve campaign outcomes. Using AI to assist in the performance of select tasks allows our team to focus more on strategic, creative work, ensuring that content not only reaches the audience faster and more effectively but also maintains the highest quality standards. By combining the power of AI and our expert and human touch, we are able to deliver enhanced performance to our clients in all aspects of service.

 

Ethical Use of AI 

Our commitment to high ethical standards in all our operations at BankBound extends to our use of AI. Each AI usage decision is made with care and caution, and we ensure that all AI applications are transparent, compliant with regulations, and aligned with the best interests of our clients and their customers. Protecting data privacy and security is a top priority, and will be maintained in every aspect of our campaign execution, including the usage of AI.

 

Continuous Evaluation and Adaptation 

We will continually assess the role of AI in our processes, ensuring each specific use case aligns with our mission to provide superior, expert marketing strategies. Every application of AI will be approved by our AI Governance Committee, per our strict standards referenced above, before becoming part of our workflow standards. 

Additionally, as part of our decision-making process, our AI Governance Committee will strive to stay abreast of technological developments to ensure that our choices for AI inclusion are educated and well-informed, while always prioritizing the needs and values of our clients. 

In summary, while we recognize the benefits of AI in the marketing landscape, we firmly believe in the primacy of human expertise and high ethical standards in creating public-facing content for our clients. Our multi-faceted and highly-regulated approach to AI usage ensures that we deliver not only efficiently-produced and effective marketing solutions, but that all content we create honors the trust placed in us by our clients and their customers.

 

Do you have questions about generative AI in bank marketing?

Connect with a BankBound digital marketing practitioner to discuss AI use in financial services marketing.Our team at BankBound is highly-skilled, knowledgeable, and experienced—and we strive to provide high-quality expert, tailored, and original marketing solutions to our valued clients.