Curious about the performance of your online ad campaigns or how your website stacks up to competitors?
BankBound can provide a comprehensive analysis of your financial institution’s website, presence on other websites, and online advertising campaigns. We’ll share every issue and concern identified along with suggested remedies, both in detail and also summarized by priority level.
Here’s what we’ll include in your digital analysis:
A detailed review of the accessibility and technical optimization of your website from a search engine optimization perspective along with insights on website design, user experience, and content optimization.
A detailed review of how your bank is being represented across other websites, including social media, business directories, maps, and review sites.
A head to head comparison of how your website performs in search engines against local competitors.
A detailed review of everything within your advertising account from campaign settings to ad extensions. We’ll also dig into the actual data generated from your campaigns to identify new opportunities and wasted ad spend.
A digital marketing analysis is a comprehensive review of a financial institution's website, its presence on other websites, and its online advertising campaigns. BankBound organizes every issue, concern and remedy by priority level, so your bank knows exactly what to fix first.
The analysis has four parts: an on-site analysis of your website, an off-site analysis of how your bank appears across the web, a competitive analysis against local competitors, and a PPC account analysis of your online advertising.
The on-site analysis is a detailed review of your website's accessibility and technical optimization from a search engine optimization perspective. It also includes insights on design, user experience and content.
The off-site analysis reviews how your bank is represented across other websites, including social media, business directories, maps and review sites. This shows whether customers are finding accurate, consistent information about your bank beyond your own website.
The competitive analysis is a head-to-head comparison of how your website performs in search engines against your local competitors, showing where your bank is ahead and where competitors are winning visibility.
The PPC account analysis is a detailed review of everything in your advertising account, including campaigns and ad extensions. It identifies new opportunities and highlights wasted ad spend.
Findings are organized by priority level, with each issue, concern and recommended remedy clearly laid out, so your team can focus on the changes that will have the biggest impact first.
Schedule a consultation with a BankBound strategist. We'll discuss your financial institution's goals and walk you through getting started with your digital marketing analysis.
