OTT+CTV Ads For U.S. Banks, Credit Unions, and Financial Advisory Firms
Premium Content, Networks, and Distributors
Streaming TV is a powerful top-of-the-funnel marketing tool that reaches highly targeted audiences at scale. With access to leading platforms like Roku, Hulu, HBO Max, Peacock, PlayStation, and Xbox, you can engage streaming-only households where they consume content most.
Maximize Your TV Ad Spend
Traditional ad channels—radio, billboards, and OTA television—often result in wasted impressions. Streaming TV ads deliver measurable results, ensuring your brand reaches the right audience with precision. Build awareness, establish trust, and effectively communicate complex products and services through high-impact, trackable campaigns.
Targeting Options
Targeting is a competitive advantage that sets Streaming Ads apart from traditional cable. leverage access to top-tier programming and psychographics to focus your message. Here are a few example audiences that are available.
- Home & Real Estate – Second Homeowners – Highly Likely
- Business Contacts – Leadership – Executive Staff – SVP, EVP, C-Level
- Audience – New Car Shoppers
- Net Worth Range – $2,000,000+
Looking for a specific audience? Let us know and we’ll research available options.
Established Campaign Management Policies
- Regularly curated block lists of undesirable websites and apps.
- Frequency capping to control the number of times your ad is seen.
- Day parting to exclude 12AM-5AM.
- Frequent audience optimization.
- Human Anti-Fraud Security. Full-time integration with The Trade Desk means all impressions are screened before a bid goes out.
What is OTT and CTV?
Over-The-Top (OTT)
Digital ads played during professional TV or movie programming on TV-sized devices, computers, tablets, and mobile phones. The difference is the kinds of devices delivered to.
Connected TV (CTV)
CTV ads appear only on large-screen devices, such as Smart TVs or those connected to streaming platforms like Roku, Apple TV, Google Chromecast, or Amazon Fire Stick.
Small screens. Big screens. All the screens, measured.
Impressions and clicks are just the beginning. How many people watched your full advertisement? Depending on your setup, we may be able to track conversions as well.
